Lately, I’ve noticed that every outlet on the web has resorted to Crazy! Amazing! Magnificent! titles to get readers’ attention. Every single link I see on Facebook is “The Most Amazing Thing You’ll Ever See!” and it’s, like, a panda farting or something.

If we use the word “amazing!” to mean “just ok,” then how do we know something really is “mind-blowing,” “world-changing,” etc.? What we have here is Awesomeness Inflation. So maybe a sort of conversion system to regular currency of human interest would help:

“Most Amazing News!”……………………………. common knowledge to anyone not living under a rock

“Incredibly Mind-Blowing!”………………………slightly more interesting than watching paint dry

“Shocking News about Your Health!!”…………………..apparently, fruits and vegetables are good for you

“This Will Change the World!”………………..some rich guy made a video about poor people, but didn’t give any money to them

“So This Happened.”……………..incredible; will blow your mind

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Props to Wil Barbour for funny contributions.